MCF Solar
About the Client
MCF Solar is a Lufkin-based solar energy company helping East Texas homes and businesses harness the power of the sun. With a commitment to sustainability and energy independence, they provide customized solar solutions built for long-term performance and savings.
The Challenge
As a new player in the solar energy space, this startup needed more than a logo—they needed a full brand ecosystem built from the ground up. From visual identity to messaging, every element had to work together to establish immediate credibility, inspire trust, and clearly communicate the value of clean energy to both residential and commercial customers.
MSGPR was tasked with delivering a complete brand foundation: color palette, logo design, customer personas, promotional materials, website, and a cohesive social media presence. With plans to exhibit at trade shows and engage the public directly, the brand also needed print and display assets that could stand out in busy environments and convey professionalism at first glance.
The challenge was not just to make the brand look good—it was to make it believable, approachable, and capable in a competitive, fast-moving industry.
Our Solution
MSGPR brought the brand to life with a vibrant identity inspired by its mission. The logo—a bold, sun-shaped mark in warm oranges and bright yellows—captured both the promise of solar energy and the optimism of a forward-thinking startup.
From there, we built a full suite of branded collateral designed to shine across every channel. Trade show displays, direct mail pieces, and eye-catching yard signs were all crafted to command attention and create a sense of momentum. Every asset—from physical handouts to digital graphics—reinforced the brand’s credibility and message of clean, reliable energy.
In parallel, MSGPR developed lead generation and nurture strategies to help convert attention into action. From awareness to engagement, every step of the campaign was designed to build trust, drive interest, and position the startup as a serious contender in the solar market.
Whether on the ground or online, this brand now radiates the professionalism, clarity, and energy needed to grow with confidence.
