Permanent Cosmetics by Lynanne
About the Client
Get a New Look offers expert aesthetic artistry with a focus on achieving a natural, refined look. With over 20 years of experience, Lynanne Alsbrooks brings professional training and a personalized, discreet experience to permanent cosmetics and Xtreme Eyelash Extensions—all in the heart of Lufkin, Texas.
The Challenge
This client came to us with a vision—but their existing brand couldn’t support it. The previous identity was outdated, overly narrow, and failed to reflect the full scope of services offered. It lacked warmth, clarity, and the ability to grow with the business.
Our challenge was to develop a modern, scalable brand identity rooted in natural beauty, ease, and quiet confidence. The audience—many of whom seek permanent cosmetics as a way to restore or enhance their appearance following autoimmune conditions, medical treatments, or trauma—needed to feel seen, supported, and inspired.
This brand needed more than a makeover. It needed a grounded, intentional identity that could communicate gentle transformation, emotional healing, and authentic self-expression—all while laying the foundation for future growth.
Our Solution
Inspired by the beauty of nature, MSGPR crafted a visual identity that was both elegant and empowering. A palette of soothing olive greens and soft, rosy pinks brought balance—grounded yet feminine, calming yet confident. The new logo captured that same spirit: simple, graceful, and unmistakably professional.
But branding is more than colors and icons. We immersed ourselves in the world of permanent cosmetics to better understand the motivations and sensitivities of the clients this business serves. Our insights informed every detail—from messaging to design—to ensure the brand communicated care, trust, and transformation.
The redesigned website tied it all together. Clean layouts, intuitive navigation, and refreshed service content created a seamless user experience. The site now reflects the full spectrum of services while reinforcing the brand’s core promise: enhancing natural beauty through expert care.
With a revitalized identity and a web presence ready to grow, this brand is confidently positioned to serve new clients and expand its impact.
