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June 23, 2026

How to Build a Marketing Plan You’ll Actually Follow

Every business owner knows they need a marketing plan. Most have tried to create one. Some have even succeeded — a clean document with goals, channels, […]
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August 4, 2026

How to Measure PR: The Barcelona Principles and What to Track Instead of AVEs

A client once called us the week after a nice mention in a regional business publication and asked a fair question: what did that actually get […]
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August 9, 2026

How to Measure PR: The Barcelona Principles and What to Track Instead of AVEs

A client once called us the week after a nice mention in a regional business publication and asked a fair question: what did that actually get […]
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August 18, 2026

The Complete Non-Profit Communications Guide: From Donor Acquisition to Stewardship

1. The paradox: a good year that isn’t Picture a development director at a mid-size non-profit in Deep East Texas, sitting down in early January to […]
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