Castleberry Services
About the Client
Castleberry Services has delivered tailored technology solutions to businesses across Texas for over 25 years. Based in Lufkin, they specialize in managed IT, network security, structured cabling, and surveillance—backed by a philosophy that combines enterprise-level expertise with personalized care.
The Challenge
This East Texas IT provider needed more than likes and shares—they needed a social media campaign that would build real brand awareness and move businesses to action. While their expertise in managed IT services and cybersecurity was well established, translating that technical value into everyday relevance for local businesses required a thoughtful and strategic approach.
The client came to MSGPR with a clear vision: create a campaign that positions them as a trusted IT partner for companies of all sizes, from small businesses to growing enterprises. The messaging had to strike a delicate balance—educating without overwhelming, and conveying urgency without fear.
With offices spread across Deep East Texas, the campaign also needed to reflect local values and maintain a community-based tone, even while addressing big-picture concerns like data security, cloud services, and remote support.
The challenge was to distill complex services into approachable, trustworthy content—and to do it in a way that would resonate with real businesses across the region.
Our Solution
MSGPR developed a comprehensive social media campaign grounded in audience insight and industry research. Leveraging multiple platforms—LinkedIn, Facebook, and YouTube—we created a content strategy that prioritized consistency, clarity, and connection.
Authenticity was key. A custom brand photography session ensured visuals felt local, real, and relatable—putting a face to the services and helping demystify complex topics like cybersecurity and IT infrastructure. The imagery paired seamlessly with messaging that educated without overwhelming.
To support the digital push, we also created updated marketing collateral, including a refreshed company brochure and branded name tags. These materials extended the campaign’s professional tone into face-to-face interactions—ensuring brand consistency whether online or in the room.
Through a strategic blend of informative posts, behind-the-scenes content, printed materials, and timely tech updates, the brand emerged as a trusted voice in the region’s IT space. The campaign didn’t just build awareness—it positioned the client as the go-to partner for businesses navigating today’s digital demands.
